Rare & Obscure


This year, we’ll be hosting the festival via 1:1 private tours. You’ll have access to rooms NEVER available to the general public – and guided through them by expert BEER man, Jason Scheerer. He’s been sorting through some real hidden gems and we’ll be previewing them over the next week. (Make sure you’re following us on Facebook & Instagram for a sneak peak of what’s to come.)

To sweeten the deal, we’re marking bottles on DEEP discount – up to 80% off certain products!

Sneak peak at sales during the tour: 
– 30% off ALL bottles + cans, with many marked down even further [excludes coolers in our retail storefront]
– Buy a 19.2oz off our “regular” draft menu, get a 32oz pour
– 1/2 off all 19.2oz Black Friday drafts
– $10 t-shirt rack
– FREE glassware with any purchase

We are doing everything we can to ensure a safe, healthy environment for both you and our staff. In that regard, we are asking all customers on tour to abide by the following rules: 

*Before entering the building, you will be asked to check in with our host and utilize hand sanitizer available at the door. 
*All guests will be carded at the door. Everyone must be 21+ and have a mask. 
*Masks must be worn at all times during the tour. 
*You must stay with your beer guide at all times. 
*If you are sick / showing any signs of illness, we respectfully request that you stay home. Please contact us at [email protected] to notify us of your need for cancellation. 
*You agree that any photographs taken during your reservation are approved for Max’s Taphouse to utilize for marketing purposes. 

Schedule your private in-person tour today:

Prefer to virtually shop with Jason? Please email [email protected] to set up a time!